︎︎︎ Identity Design 
︎︎︎ Logo Creation & Naming

Coca-Cola wanted to create a phyiscal space in an effort to impact the global issues of teen intolerance, aiming to make their personal dreams of acceptance a common goal. A physical space built with the intent of getting teens to leave their judgment at the door and celebrate their authentic selves. From here, this space would grow into multiple spaces within multiple countries. Teens would get other teens excited about it, celebrities and influencers would get involved. They needed a visual identity that would represent both the future mindset of acceptance and self-expression, as well as the space in which it will all begin.