Baume & Mercier
Luxury Swiss Watches since 1830.
︎︎︎ Creative Direction
︎︎︎ Visual Design
︎︎︎ Social Media Refresh
While working with Richemont on one of their subsidiaries, Baume & Mercier, a team of strategists, creatives, and I ran a social media workshop which implemented a 1 year attack plan. The main objectives were: continued growth on all platforms, grow female audience, pilot new platforms and formats for maximum awareness and engagement, and after proving ROI – invest in select, high-return targeted media placements.
This resulted in creating more sensory rich experiences across all platforms leveraging art and graphic content to compliment their product and brand lifestyle.
Luxury Swiss Watches since 1830.
︎︎︎ Creative Direction
︎︎︎ Visual Design
︎︎︎ Social Media Refresh
While working with Richemont on one of their subsidiaries, Baume & Mercier, a team of strategists, creatives, and I ran a social media workshop which implemented a 1 year attack plan. The main objectives were: continued growth on all platforms, grow female audience, pilot new platforms and formats for maximum awareness and engagement, and after proving ROI – invest in select, high-return targeted media placements.
This resulted in creating more sensory rich experiences across all platforms leveraging art and graphic content to compliment their product and brand lifestyle.
