Baume & Mercier
Luxury Swiss Watches since 1830.
︎︎︎ Creative Direction ︎︎︎ Visual Design
︎︎︎ Social Media Refresh
While working with Richemont on one of their subsidiaries, Baume & Mercier, a team of strategists, creatives, and I ran a social media workshop which implemented a 1 year attack plan. The main objectives were: continued growth on all platforms, grow female audience, pilot new platforms and formats for maximum awareness and engagement, and after proving ROI – invest in select, high-return targeted media placements. This resulted in creating more sensory rich experiences across all platforms leveraging art and graphic content to compliment their product and brand lifestyle.
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